I was born by the sea, in a small Tuscan town where the horizon was always
bigger than the streets I walked.
I learned early that beauty is not just seen: it is staged, revealed, performed.
In Florence I studied Visual Merchandising, and in London I found my voice.
For eight years, the city became my rehearsal room:
Zara gave me my first stage,
Moncler taught me scale, precision, and the choreography.
Every mannequin, every spotlight, every fold was a note in a silent symphony.
Then came Prada, NAPLES, the Sea Resorts: Capri, FORTE DEI MARMI and Porto Cervo.
fashion at the edge of sun and sea, where elegance met the ephemeral.
There I discovered that VISUAL merchandising is not only about product:
it's about creating emotions in spaces that live and breathe.
But my story has never been just a job...
It's a calling to transform spaces into experiences,
to make brands speak in colors, textures, and light.
I believe a store is not just a store:
it's a stage where desire, identity, and imagination collide.
Now, a new chapter is calling me...
Barcelona is the next city of my story, not an escape,
but an expansion, A REBIRTH.
I carry with me the discipline of fashion, the audacity of change,
and the belief that retail is theatre,
and I am here to direct the play.
This is not just a résumé.
This is my manifesto.
And I am ready for the next performance.