01. Physical Visual Merchandising Strategy
The Core: Designing immersive retail journeys for luxury flagship stores and boutiques. 
Scope:  Strategic store layout, high-end window display conceptualization, and global retail guidelines.
Objective: Elevating the product through spatial storytelling that maximizes brand equity and customer engagement.

02. Digital VM & E-Commerce Styling
The Evolution: Translating physical retail excellence into the digital realm, informed by specialized expertise from UAL.
Scope: Digital styling for e-commerce, virtual showroom curation, and online visual consistency. 
Objective: Ensuring the digital shopping experience is as magnetic and sophisticated as a physical boutique.

03. Brand Identity & Logo Design
The Genesis: Defining the visual soul of a project before it takes physical shape. 
Scope: Logo creation, typography selection, and comprehensive brand identity systems for new ventures or rebranding. 
Objective: Distilling a brand’s DNA into a distinctive mark that governs every future visual touchpoint.

04. Creative Direction & Styling
The Narrative: Overseeing the total aesthetic vision. 
Scope: Art direction for editorial campaigns, fashion styling, and temporary pop-up installations. 
Objective: Orchestrating a unified, dramatic, and impactful world-building experience.
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