Born in 1991, Carrara, Italy.

THE JOURNEY: My perspective is shaped by the cities I’ve called home

From the marble-carved heritage of Tuscanyto the electric creative pulse of London, and now the avant-garde Mediterranean soul of Barcelona. Each location has added a layer to my visual language, blending Italian craftsmanship with international innovation.

THE BACKGROUND: My professional foundation is built upon elite academic excellence 

I began my journey at POLIMODA (Florence), mastering fashion aesthetics and strategic design. To stay at the forefront of industry evolution, I recently completed a specialized Online Professional Program in Digital Visual Merchandising at UAL (University of the Arts London). This digital specialization, combined with my traditional Italian training, allows me to navigate the complexities of the modern fashion market with a comprehensive 360-degree vision.

THE EXPERIENCE: With a career forged within the halls of the world’s most iconic fashion powerhouses

my expertise is rooted in high-level Visual Merchandising. From the fast-paced global retail dynamics of ZARA TO THE uncompromising luxury of PRADA and MONCLER, , I have mastered the art of physical and digital display across every scale.

THE PHILOSOPHY: I don’t just design spaces; I build worlds

My philosophy is led by Visual Merchandising as the ultimate form of brand communication. I believe that a space must be a living story, which is why my studio also integrates Brand Logo Design. For me, the logo is the core DNA that must be perfectly reflected in every shelf, window, and digital layout I curate.

Currently based in Barcelona, I help brands bridge the gap between their heritage and the digital future, ensuring that the Visual Strategy is the driving force of their success.